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In my many years of Sales and Marketing, I've met many CEOs and
business owners who don't have much clue as to what Customer
Lifetime Value is, much less its importance and the impact it
has on their bottomline. To most of them, what matters most is
to increase revenue by continuously acquiring new one-shot
customers.

This's one of the fatal mistakes that many business owners make;
it's a sad scenario, but it's also the reality. Let me tell you
something: it'll cost you 5 times more to attract a new customer
than it is to bring one of your past customers back to you.

I don't know you personally Anthony Miller Jersey , but if you're a smart business owner,
you'll understand that every cent you invest in advertising is
going towards acquiring new customers. You'll also realise that
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them go.

--------------------------------------------
So what's Customer Lifetime Value?
--------------------------------------------

Customer Lifetime Value is defined as the total value, in
monetary terms, of your average customers spanning the entire
period that these customers are likely to do business with you.
It's the potential contribution of your customers to your
business over a period of time.

Here's how to calculate your Customer Lifetime Value:

1). Let's say you've 2,000 steady customers and these customers
remain with you for an average of two years; for the past two
years Roquan Smith Jersey , your net profit was $700,000.

The Customer Lifetime Value can be calculated as:
$700,0002,000 = $350.

What this means is that over an average customer lifespan of
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$350 to you in profits.

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